In the last post, we talked about conducting word-of-mouth research and then putting that research to work. Today we’re going to give you some great tried and true ways to use word-of-mouth when building and executing your campaign. We’ve done it in a list form, so you can go through and highlight the ones you want to put into action. George Silverman offered these, which you can find in his amazing book The Secrets of Word of Mouth Marketing. Here they are: Give them something worth talking about Cater to your initial customers shamelessly Give them incentives to engage in
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