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Learn More About How To Get Started Online (FREE Webinar)

For the past several months, I have been quietly exploring the world of Internet marketing. Like many people around the world, I was interested in starting a new online business to make ends meet due to tough economic times. What I discovered is that there are a lot of products and services that are overpriced and below expectations. I was about to give up until I was lucky enough to run across the one solution that changed everything. It’s called Groove, and not only did it provide everything that all the other so-called products out there claimed to include… But Groove

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WOM Meets Customers Head-On

Today we’ll cover the idea of shortening your customers’ decision-making process with positive word of mouth. There are essentially 5 stages in the decision-making process. They are: Give the product a chance and transition from a “no” to a “maybe”. Check out the options and investigate the different products available. Observe the product to check for potential benefits, features, and operations to see if there is a fit with their needs. Become a customer and purchase their first item. They will be discriminate with their first product as they form their opinion of you. Purchases again and starts spreading positive

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Harness the Power of WOM

Today we’re going to talk about how to harness the power of word of mouth. Including the six-step process to success and the 30 (that’s right, I said 30) ways to harass the power of WOM. So, let’s get started! There are six steps to harassing word of mouth: Understand your customers’ values and priorities, this will help you understand why they would buy your products. Understand the different adopter types: innovators, early adopters, middle majority, late adopters, and laggards. Identify which decision stages are needed for your product to be adopted. Use the information from steps 2 & 3

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Word of Mouth Tactics – Part 3

Last time we talked about the second part of the word of mouth tactics that help you put together a system to help shorten your customers’ purchasing decision time, which can increase your profits immensely. Today we’re going to talk about the nine levels of word of mouth, which gives you a tool to measure word of mouth circulating your company, products, and services. You can then see where you are getting negative or weak word of mouth and find ways to correct it. So, launching into the nine levels of word of mouth-it should seem relatively obvious that the

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Word of Mouth Tactics – Part 2

In the last post, we started our series on word of mouth and talked about making your customers purchasing experience a short, easy one. We are going to continue with that theme a bit today. We’re going to talk about the power of word of mouth and how to mold it to your advantage. The reality is everyone needs an advisor to guide them to make a decision. We rely on the expertise of others to make the right decisions as they are explained to us. When you take the time to understand exactly what and how word of mouth

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