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Put it to Work!

In the last post, we talked about conducting word-of-mouth research and then putting that research to work. Today we’re going to give you some great tried and true ways to use word-of-mouth when building and executing your campaign. We’ve done it in a list form, so you can go through and highlight the ones you want to put into action. George Silverman offered these, which you can find in his amazing book The Secrets of Word of Mouth Marketing. Here they are: Give them something worth talking about Cater to your initial customers shamelessly Give them incentives to engage in

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Search & Implement

People only remember the extraordinary, strange, wild, surprising, and unusual. You need to make sure your ideas and marketing reflect these reactions. This does not mean you have to have a product or service that is completely out of the norm, in fact, this could easily drive customers away. You need to have a product or service that is high quality and easily marketable, then you need to market it as extraordinary and new. As you research word-of-mouth, there are some questions you need to ask along the way: What are the users willing to tell the non-users? Exactly how

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Science of the Memes

Today I’d like to discuss the science of memes and how spreading ideas around and through society is ingrained in humans. Memes This refers to types of ideas that spread the fastest through society, why they spread fast and how that affects consumerism. You can use this same information to create a lasting positive impression about your company, products, and services. People are more likely to try a new product or service when they feel protected and reassured by the masses. It’s been determined that spreading ideas is essential to the survival of a society. There are five main situations

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Decoding WOM Messages

Today’s lesson will talk about how word of mouth messages are delivered and how you can influence those messages. There are essentially three methods of word of mouth: Expert to Expert Expert to Peer Peer to Peer When experts are talking about your products or service, you will usually receive a fantastic rush of sales and new customers, so obviously, this is one of the best things that can happen. You can also help to facilitate this by offering free products to experts for them to review. Expert opinion can also bring about new ideas that help fuel new products,

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Learn More About How To Get Started Online (FREE Webinar)

For the past several months, I have been quietly exploring the world of Internet marketing. Like many people around the world, I was interested in starting a new online business to make ends meet due to tough economic times. What I discovered is that there are a lot of products and services that are overpriced and below expectations. I was about to give up until I was lucky enough to run across the one solution that changed everything. It’s called Groove, and not only did it provide everything that all the other so-called products out there claimed to include… But Groove

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