You’ve heard it before. You’ve seen it in action. You know that it works. And yet, you still don’t use them.
I have a confession to make. I’m not a huge fan of email marketing. The idea of sending out hundreds or even thousands of emails to my list scares me. I’m afraid that they will get lost in cyberspace and never see them. I worry about the amount of time it takes to write and send these messages. I worry about the cost. I worry that my list will unsubscribe from me.
But then, I read an article recently that made me realize why I should start using email campaigns again. The author talked about how he had used email campaigns to increase his sales by over 40%. He did this by creating an email campaign that was sent out on a weekly basis. This email campaign included articles, videos, and special offers.
As a result of this article, I decided to give email campaigns another try. I realized that I was missing something in my current marketing strategy. My marketing was going well. I had some great products, but I wasn’t getting any new customers. I was wondering why.
Know your Audience
Then, I realized that I wasn’t giving my list what they wanted. I wasn’t providing them with enough information to keep them interested in what I had to offer. I knew that if I could get more people interested in what I had to sell, then I would be able to sell more of it.
I decided to create an email campaign that would provide my list with valuable content. I decided to create an email campaign every week that would provide my list with a few articles and other useful information.
What I found was that the email campaign really helped me to grow my business. The emails were sent out on a weekly basis, so I didn’t have to spend hours writing and sending them. I didn’t have to worry about people unsubscribing from my list. I didn’t have to pay for email lists. And best of all, I didn’t have to worry as much about what I had to offer. People kept coming back to my website because they liked the content that I was offering.
Now that I am using email campaigns, I am making more money than ever before. If you want to start making money online, then you need to start using email campaigns.
The Fundamentals of Marketing
1. Have something good to say – Market Dominating Position
2. Say it well – Compelling Offer
3. Say it often – Relational Value Marketing – Not everyone are NOW Buyers
If you would like to see what small incremental changes can do for your business, be sure to check out our free Simulator at https://impelonline.com/sim.