Many people wonder what a drip campaign is and how it works. This article will explain all about this method of marketing, as well as give some examples of when you would want to use this strategy.
First, what is a drip campaign? A drip campaign is a series of emails that you send out to your list over time. Each email has a specific topic and goal. The goal of each email is to get your subscribers to take action. You can either use an autoresponder or have a web page for this. If you are using a web page, you can track your conversions by having a link in the email that leads to the page.
Some examples of drip campaigns include:
- Sending out emails with tips and tricks about starting your own business
- Offering freebies to build your mailing list
- Sending out emails that offer new products or services
- Sending out emails to announce changes to your site or services
- Sending out emails to remind your subscribers of upcoming events
- Sending out emails that offer special discounts
- Sending out emails to announce a contest or sweepstakes
- Sending out emails to thank your subscribers
If you are just starting out, then you should start with one of the first ones listed above. They are very easy to set up and cost very little to run. If you are already running a business, then you can use more advanced strategies like #6 and #8 above.
The great thing about a drip campaign is that you can do it on a budget. You can also add links and graphics to make it more interesting. For example, if you are sending out emails to promote your new product, you could include a picture of your product in the email.
Another benefit of a drip campaign is that you don’t need to spend a lot of money to get started. You can even start with a free service such as Constant Contact. It will allow you to send emails to your subscribers. Then, you can purchase a domain name and a hosting account and put together your website. You can also purchase an autoresponder if you want to automate your emails.
Overall, a drip campaign is a very powerful tool for getting your message out there. You can easily send out a series of emails over a period of time and you can track your conversions. Once you start using this method, you will be surprised at how effective it is.
If you would like to see what small incremental changes can do for your business, be sure to check out our free Simulator at https://impelonline.com/sim.