Tag: profits

How To Increase Sales

How To Increase Sales

Posted on by Daron Stenvold

In today’s economy, small business owners need to find ways to increase their bottom line. In order to do this, you must be able to get your customers to spend more money than they have in the past. This is where marketing comes in. The key to making your customers spend more is by offering them a better value for their money.

Offers

One of the best ways to increase your sales is to offer something that your competitors don’t. By doing this, you will be able to increase your profits by up to 20%. It is also very important to offer your customers a better value than your competition. If you can do this, then you will be able to increase sales and increase your profit margin at the same time.

Better Products

Another way to increase your profits is to offer your customers a better product. You should be able to offer a better product than your competition. If you are unable to offer a better product than the other businesses in your area, then you will not be able to increase your sales. If you are able to offer a better product, then you will be able increase your sales.

More is Better

It is also important to be able to offer your customers more than your competition. This is why it is so important to offer your customers a higher quality product or service. Your customers will appreciate the fact that you are willing to go out of your way to provide them with a better product or service.

Promotions

When it comes to marketing, there are many different ways that you can use to increase your sales. One of the best ways to increase sales is to offer a special promotion. You should be able to come up with a promotion that will help you to increase your sales. When you are able to come up with a good promotion, you will be able to make your customers want to purchase from you.

If you are able to offer a special promotion, then you will be able make your customers want to buy from you. You should also be able to offer your customers a great price. You should be able to make your customers feel as if they are getting a great deal when they purchase from you.

Deals

You should also be able to make sure that your customers know that you are offering them a great deal. You need to inform your customers about your special promotion in a positive way. You should be able to tell your customers that you are offering them a special deal.

Conclusion

These are just a few ways that you can use to market your business. There are many other ways that you can use to promote your business. You should be able to use these ideas to increase your sales.

If you would like to see what small incremental changes can do for your business, be sure to check out our free Simulator at https://impelonline.com/sim.

Word of Mouth Tactics – Part 3

Posted on by Daron Stenvold

Last time we talked about the second part of the word of mouth tactics that help you put together a system to help shorten your customers’ purchasing decision time, which can increase your profits immensely.

Today we’re going to talk about the nine levels of word of mouth, which gives you a tool to measure word of mouth circulating your company, products, and services. You can then see where you are getting negative or weak word of mouth and find ways to correct it.

So, launching into the nine levels of word of mouth-it should seem relatively obvious that the negative levels are, well, negative and the positive levels are positive.

Minus 4

This is the worst of the worst and means your product is creating a scandal. Remember when the popular over-the-counter pain relievers, like Tylenol were deemed unsafe? Yea, you won’t want that kind of word of mouth.

Minus 3

Disgruntled customers are going out of their way to convince other consumers from purchasing your products and services. They are boycotting you.

Minus 2

While not outwardly boycotting, when customers are asked about you, they will give a negative response.

Minus 1

At this level, people are mildly dissatisfied, and while not outwardly talking about it, they will have an opinion if asked. Now they may purchase from you despite their negative feelings. This can be a little confusing.

Level 0

This is sort of a neutral place to be. Customers are using your products but don’t really talk about them. People rarely ask them about it, so they aren’t sharing their opinion with others. This can be a bit of a slippery slope because you don’t want to turn that neutral experience into a negative one. In fact, you should work to make it a positive one.

Plus 1

At this level, we are finally starting to work our way into the positive word of mouth about your company, products, and services. Plus 1 signifies that people are generally pleased with your products but don’t really say anything about them unless asked.

Plus 2

When asked, your customers will talk about how much they love your products.

Plus 3

Customers will go out of their way to talk about your products, services, company, and their shopping experience with you. This is most evident when you see how people recommend movies to their friends and family.

Plus 4

Your product is the toast of the town. There is an unmistakable buzz going around, and your business is the place to be. People are not only talking about your excellent products and services, but they are talking about their shopping experience, your customer service, and how they perceive the company to help them in the future.

Some great examples of Plus 4 companies are:

  • Lexus
  • Harley Davidson
  • Saturn Cars
  • Netscape
  • Apple Computers
  • Celestial Teas

We’re going to leave this lesson for you to mull over and take a look at what kind of word of mouth you are generating. If you need help with this process, try our GUIDED TOUR to get help from our experienced business coaches.

Next time we’re going to talk about the 30 ways to harness the power of word of mouth.