Category: Small Business

How To Set Up A Drip Campaign

How To Set Up A Drip Campaign

A drip campaign is an email marketing strategy that involves sending out several emails to subscribers over time. It is also called a drip email or an email drip. The purpose of this type of marketing is to increase customer loyalty and create a sense of community among subscribers.

Know Your Audience

In order to make a drip campaign work, you need to know your target audience and how they like to receive information. This will help you decide on the frequency and content of your emails. You may send one email per day, or maybe you will send them more frequently. Some marketers send their subscribers a series of emails in one day. The idea behind this is to get them to open the emails, read them and then click on the links within the emails. If you are using a free autoresponder service, you may be able to set up the emails to automatically send each day. However, if you want to use a paid service, you may have to pay for the service each month.

How do I set up a drip campaign?

When you sign up for a service that offers drip campaigns, you will receive a list of email addresses and you can begin to build a relationship with these people. You can add them to your list, and send them emails from time to time. There are many ways to set up a drip campaign. You can send one email per day, once every two days, or once every week. The more often you send the emails, the more likely it is that your customers will start to see the emails as normal, and not spam.

If you are just starting out, you may want to start with one email per day. When you are first getting started, you will probably not have much money to spend on marketing. You may want to spend some time building relationships with your customers before you try to sell them something. Once you have built a relationship, you can start sending them more frequent emails.

What should I include in my emails?

Interrupt, Engage, Educate, Offer

You should always include some sort of offer in your drip campaign. If you are offering a discount, or a free report, make sure that you give the information away before you ask for the sale. This is known as a “teaser”. Your customers will appreciate that you are giving them something for free, and they will be more likely to purchase from you when you finally ask them for the sale.

It is important to keep your emails short. People are busy, and they do not want to read long emails. They would rather get a few emails that are short and sweet, than one long email that is filled with information that they don’t care about.

Remember that you can also use your drip campaign to promote other products. You can send your customers an email telling them about a new product, or a new feature of your current product. You can also use the drip campaign to announce a special event, such as a sale or a contest.

What happens after I send the email?

After you send the email, you should track the results. If you sent an email to 100 people, and 20 of them opened the email, that is a 20% response rate. That means that 80% of the people did not open the email, and they did not buy anything. That is a pretty good response rate, but you can do better.

If you are sending out a series of emails, you can track the response rate for each email. If you sent out 10 emails, and the response rate was 10%, you can assume that the average response rate is 10%. If you sent out 10 emails and the response rate was 5%, you can assume that the response rate is 5%.

You can also track the conversion rate. If you sent out 10 email and 5 people purchased, that is a 50% conversion rate. You can then compare the conversion rates for different emails. If you found that one particular email had a higher conversion rate than others, you can change the subject line, or the text in the email. You can also add another incentive to the email to try to improve the conversion rate.

There are many ways to track the results of your drip campaign. You can use a spreadsheet program to track the response rate for each person who opens the email. You can also use a spreadsheet program to track how many people click on the links in the email. You can use a spreadsheet to track the conversion rate. You can also use a database to track the conversion rate.

If you would like to see what small incremental changes can do for your business, be sure to check out our free Simulator at

Small Business Owners Care About Profit and Reputation

Small Business Owners Care About Profit and Reputation

There is a huge misconception about small business owners. The misconception is that they only care about their bottom line, and they don’t care if they make any money. This couldn’t be further from the truth. Small business owners care about two things; 1) profit and 2) reputation. They want to be known as a company that does what it says it will do. They want to be known for providing quality products or services. And they want to be known for being fair and honest in all aspects of their business.

Profit and Reputation

In this day and age, it’s extremely difficult to get customers to believe your claims. There are so many people out there who have been burned by dishonest companies. This is why it’s so important for you to always make sure that your company provides quality products and services. It’s also important that you make sure that your company is fair with their customers. Customers don’t like to think that they’re getting ripped off. If you can provide them with good service, then they’ll most likely keep coming back for more.

Profit Margins

The problem with many small business owners is that they are too concerned about how much they can spend. This means that they end up spending more than they need to. And this is where they lose customers. They don’t have the cash flow to keep going. This is why it’s very important for you to focus on your profit margin. You should always be looking for ways to improve your profit margins. If you can increase your profit margins, then you’ll be able to increase your cash flow. This means that you can afford to spend more on your products and services. This will help you gain more customers and increase your sales.

It’s important for you to realize that it’s not just about how much money you make, but it’s also about how well you treat your customers. When you treat your customers well, they’ll come back for more. When you treat your customers badly, they’ll find somewhere else to go. It’s important that you always remember that your customers are your life blood. Without them, your business won’t last long.

So what do you do to ensure that your customers are happy? You should always offer them good customer service. You should always listen to their concerns. You should always be willing to answer any questions that they might have. If you can provide them good customer service, then they’ll stay loyal to you. If you don’t, then they’ll find someone else who will.

To learn more about what you may be doing wrong with your business, watch this video at This short presentation will teach you a system for successfully marketing your business … to a point where it becomes instantly obvious to your prospects that they would be an idiot to do business with anyone other than you… at anytime, anywhere or at any price.

Email Marketing – Why It Works

Email Marketing – Why It Works

You’ve heard it before. You’ve seen it in action. You know that it works. And yet, you still don’t use them.

I have a confession to make. I’m not a huge fan of email marketing. The idea of sending out hundreds or even thousands of emails to my list scares me. I’m afraid that they will get lost in cyberspace and never see them. I worry about the amount of time it takes to write and send these messages. I worry about the cost. I worry that my list will unsubscribe from me.

It Works

But then, I read an article recently that made me realize why I should start using email campaigns again. The author talked about how he had used email campaigns to increase his sales by over 40%. He did this by creating an email campaign that was sent out on a weekly basis. This email campaign included articles, videos, and special offers.

As a result of this article, I decided to give email campaigns another try. I realized that I was missing something in my current marketing strategy. My marketing was going well. I had some great products, but I wasn’t getting any new customers. I was wondering why.

Know your Audience

Then, I realized that I wasn’t giving my list what they wanted. I wasn’t providing them with enough information to keep them interested in what I had to offer. I knew that if I could get more people interested in what I had to sell, then I would be able to sell more of it.

I decided to create an email campaign that would provide my list with valuable content. I decided to create an email campaign every week that would provide my list with a few articles and other useful information.

What I found was that the email campaign really helped me to grow my business. The emails were sent out on a weekly basis, so I didn’t have to spend hours writing and sending them. I didn’t have to worry about people unsubscribing from my list. I didn’t have to pay for email lists. And best of all, I didn’t have to worry as much about what I had to offer. People kept coming back to my website because they liked the content that I was offering.

Now that I am using email campaigns, I am making more money than ever before. If you want to start making money online, then you need to start using email campaigns.

The Fundamentals of Marketing

1. Have something good to say – Market Dominating Position
2. Say it well – Compelling Offer
3. Say it often – Relational Value Marketing – Not everyone are NOW Buyers

If you would like to see what small incremental changes can do for your business, be sure to check out our free Simulator at

Small Business Owner’s Tax Obligations

Small Business Owner’s Tax Obligations

A small business owner who owns and operates his or her own business, whether it is a sole proprietorship or a partnership, may be called a self-employed individual. In most states, the tax laws for self-employment are different from those of other forms of employment.

Income Taxes

Most states do not have income taxes on self-employment earnings, but they do have payroll taxes and self-employment taxes. These taxes can vary from state to state.

Self-employment taxes

Self-employment taxes are usually paid by the business owner through quarterly estimated payments, but these payments are often late or non-existent. This can lead to penalties and interest being charged against the business. The self-employment tax rates vary from state to state. For example, in California, the rate is 7.25%, while in Georgia, the rate is 8%.

The self-employment tax rate is not paid until the end of the year when the tax return is filed with the IRS. If the tax rate is not paid, the self-employed individual will have to pay penalties and interest charges for the unpaid portion of the tax.

Social Security tax

In addition to the self-employment tax, there is also an additional Social Security tax which is calculated based on the number of employees that the business has. This tax is paid at a flat rate of 12.4% for the first $106,800 of wages and salaries paid to employees. There is no limit to the number of employees that can be employed, but the tax rate will increase to 15.3% if the wages exceed $250,000 per year.

If you are a small business owner, you should make sure that you are aware of all the tax issues related to your business. You should seek out professional advice from a tax attorney who specializes in this area. He or she can help you determine what your tax obligations are and how best to meet them.

If you would like to see what small incremental changes can do for your business, be sure to check out our free Simulator at

How to Calculate Your Business’s Profitability

How to Calculate Your Business’s Profitability

There are many reasons why you should be concerned about your business’s profitability. For example, if you’re a small business owner who has only been in business for a few months, you might not have a lot of cash reserves to rely on in case something goes wrong. Or perhaps you have a small business that is struggling to stay afloat. In either case, it’s important to understand how to calculate your business’s profitability.

Calculating Your Profits

Profits are defined as revenues minus expenses. In order to calculate your profits, you need to know both your revenue and your expenses. Revenue can be calculated by adding up all of your sales from your products or services. Expenses can be calculated by subtracting all of your costs associated with running your business. So, if you have $5,000 in sales and $3,000 in expenses, your profit would be $2,000. If you’re wondering how much money you’ll make after taxes, add your tax rate to your profits. For example, if your tax rate is 25%, your profit would be $1,250.

It’s also important to note that your business’s profitability will vary based on its size. If you run a large business, your profit may be lower because your expenses are higher. However, if you run a smaller business, your profits may be higher because your expenses are lower.

Why Are Profits More Important Than Revenues?

When you’re calculating your business’s profitability, you want to focus on the bottom line. That’s because this number represents the amount of money that your business makes per month. As such, you should always be looking to increase your profitability. This means making sure that you’re selling enough products or services to cover your expenses. It also means minimizing your expenses so that you’re not spending too much money.

Why Are Profitability So Important?

If you own a small business, it’s very likely that you’re going to need some form of outside funding. You might need to borrow money from a bank or an investor. Either way, you’re going to have to show them that your business is profitable. Otherwise, they won’t loan you any money.

So, when you’re trying to convince someone to invest in your business, you should focus on showing them how profitable your business is. If you have a profitable business, you’ll have a better chance of convincing them to invest in your company.

If you would like to see what small incremental changes can do for your business, be sure to check out our free Simulator at

How To Increase Sales

How To Increase Sales

In today’s economy, small business owners need to find ways to increase their bottom line. In order to do this, you must be able to get your customers to spend more money than they have in the past. This is where marketing comes in. The key to making your customers spend more is by offering them a better value for their money.


One of the best ways to increase your sales is to offer something that your competitors don’t. By doing this, you will be able to increase your profits by up to 20%. It is also very important to offer your customers a better value than your competition. If you can do this, then you will be able to increase sales and increase your profit margin at the same time.

Better Products

Another way to increase your profits is to offer your customers a better product. You should be able to offer a better product than your competition. If you are unable to offer a better product than the other businesses in your area, then you will not be able to increase your sales. If you are able to offer a better product, then you will be able increase your sales.

More is Better

It is also important to be able to offer your customers more than your competition. This is why it is so important to offer your customers a higher quality product or service. Your customers will appreciate the fact that you are willing to go out of your way to provide them with a better product or service.


When it comes to marketing, there are many different ways that you can use to increase your sales. One of the best ways to increase sales is to offer a special promotion. You should be able to come up with a promotion that will help you to increase your sales. When you are able to come up with a good promotion, you will be able to make your customers want to purchase from you.

If you are able to offer a special promotion, then you will be able make your customers want to buy from you. You should also be able to offer your customers a great price. You should be able to make your customers feel as if they are getting a great deal when they purchase from you.


You should also be able to make sure that your customers know that you are offering them a great deal. You need to inform your customers about your special promotion in a positive way. You should be able to tell your customers that you are offering them a special deal.


These are just a few ways that you can use to market your business. There are many other ways that you can use to promote your business. You should be able to use these ideas to increase your sales.

If you would like to see what small incremental changes can do for your business, be sure to check out our free Simulator at

Do You Have Enough Cash Flow?

Do You Have Enough Cash Flow?

Cash IS King

You’ve probably heard the saying “Cash is King.” It’s true. You have to be able to pay your bills and expenses, and it’s also true that you need to have some cash reserves for emergencies. But the main reason you should be concerned with your business’s cash flow is because it affects your business’s long term health. If you’re not making money right now, then you’re going to have problems paying your bills and making payroll in the future.

What should I do?

Many businesses are started with the idea of creating a steady income stream. That’s great, but if you can’t generate enough revenue to cover all of your expenses, then you won’t make any money. The bottom line is that if you don’t have enough money coming in, then you can’t afford to buy things like new equipment, pay for advertising, or hire employees. If you’re not making enough money right now, then you need to figure out why.

Here are some questions to ask yourself:

* Is there a problem with your products or services?

* Are you undercharging for your product or service?

* Do you need to change your pricing strategy?

* Have you priced yourself too high?

* Do you need better advertising?

* Are you spending too much time doing administrative tasks?

* Are you selling your services or products at the wrong price?

* Do you need more sales people?

* Are you spending enough on marketing?

* Are you spending more than you should on advertising?

* Are you getting enough customers?

* Are you spending money on the wrong things?

* Are you not charging enough for your product or service?

If you answered yes to any of these questions, then you may need to look at how you’re doing business. You may need to rethink your business model and determine whether you need to spend more money to get more customers. If you need to do more advertising, then you’ll need to find more ways to promote your business.


When you think about it, you don’t want to be a small business owner who doesn’t have enough money to pay his bills. It’s a scary situation. If you’re not making the money you need, then you’re going to end up in trouble. So before you start spending money on things that aren’t necessary, make sure that you’re not just throwing good money after bad.

If you would like to see what small incremental changes can do for your business, be sure to check out our free Simulator at

Learning about Internet Marketing

Internet marketing is never overly involved, but it is also never a procedure in which anyone can exceed without making efforts to learn more regarding the subject. Small business owners who do never recognize a ton about Internet marketing but wish to implement online marketing inside their complete marketing solution should meticulously research Internet marketing’s basic concepts before kicking off their internet marketing initiative. Thankfully for such business owners, there is a range of choices for discovering online marketing. These particular alternatives may involve online analysis, reading released e-books, and researching effective online marketing campaigns.

Researching online marketing online is one technique that could be utilized to find out more about this topic. This research type can be extremely informative and can offer the company proprietor a large amount of advice and additional information. Nevertheless, it really can also provide the company operator with a good deal of false information. When investigating any topic online, it is really important to note that never is all of the online information detailed. This may be due to numerous variables, including material created by those who do not always have a ton of knowledge regarding the topic and material that was produced years ago and is outdated. This can be discouraging, but thankfully, business operators can still learn from the Internet. This indicates they should be extra cautious about recognizing data as accurate and may desire to confirm the info they secure prior to incorporating an online marketing strategy.

Released publications are an additional beneficial resource for learning more about online marketing. There are multiple publications readily available that focus on this subject and provide a plethora of practical information. When selecting a book for use as analysis content, it is essential to seek a book that has obtained impartial positive ratings. It is additionally essential to seek books that were distributed fairly recently. This is important since the Internet marketing industry is constantly evolving. A book published only a few years ago may be outdated and may be without relevant information on a few of the industry’s new advancements. The allure of using distributed books to learn more about internet marketing is you can always keep the books available for very easy reference when you launch your internet marketing initiative.

Finally, company owners can discover a ton about internet marketing simply by researching profitable online marketing campaigns. If your organization supplies products and services in a specific niche market, consider entering relevant phrases in prominent internet search engines and studying some of the highest-ranking businesses’ web sites. This can supply you with a good deal of knowledge into what these particular business operators are doing, which may be contributing to their financial success. Examining all the things from their website style to their search engine optimization strategies and even the information on their web page can enable you to figure out why they are even more successful than you. You really should additionally think about how they are marketing their website, which may incorporate banner ads, affiliate marketing programs, or other types of advertising and marketing. By having this information, you can take the opportunity to incorporate modifications to your web page and online marketing strategy, which may aid you in gaining a greater certification of success. Care ought to be taken to not always copy anything directly from your competitors but rather to try to emulate their degree of excellence in your own way.

If you need help putting together any of the plans or successes in this lesson, try our GUIDED TOUR to get all the help you need to put these plans into action.


“If what you did yesterday still looks good, you haven’t done enough today.”

Author Unknown

Why Consistency Matters Online

Here are three reasons why:

Are you struggling with creating and sharing content to build your brand?
Do you want to improve the quality and consistency of your posting?
In this blog post, I will be sharing with you three reasons why consistency matters online.

1.) When you’re consistent, you’re seen as credible.
– The more you post educational/valuable content that your ideal client/customer can learn from, the more often they’ll start to turn to you for advice on those topics because they’ll think of you as the go-to gal/guy to help them out.

2.) When you’re consistent, you form connections.
– People will start to look forward to seeing the content you post. You will have raving fans reading your captions, watching your videos and liking your photos. Even better, you will start to form connections with ideal clients/customers to where they feel like they really know & get you. They will start asking questions by leaving comments or sending you messages. You will form connections with people who may end up deciding to buy from or work with you.

3.) When you’re consistent, you improve your confidence.
– The more you talk about a specific set of topics through your content or the more often you talk to people who fit your ideal customer/client description both online and offline, the more confidence you’ll develop in your ability to speak like an expert and speak to customers/clients with clarity and confidence.




Are you stuck with what to work on to grow your online brand?
Do you want to fill your time with something productive for your business today?
Listed below are three simple yet valuable ideas that you can spend time on to create positive results in your business.

1.) Film
– Film a piece of video content that your ideal client/customer would find valuable. If you’re a service provider, you could teach something or if you sell a physical product you could demonstrate what it is and what it does.

2.) Connect
– Find one ideal client/customer on the social media platform of your choice. Start a conversation with them by leaving a comment on a picture they recently posted or by reacting to something they posted on their stories.

3.) Practice
– Set aside one hour of time to learn something new that will help you grow and improve as a professional. If you’re a piano teacher, go teach yourself a new song. If you’re a copywriter, go take a new copywriting class. Continue to elevate your skillset.
If you’re stuck – create a one minute video to put across social media platforms like IG reels and TikTok.
If you want to do something productive – find an ideal client/customer on social media that you can start an online friendship with.
If you want positive results – practice what you preach.

If you need help with consistency in your business, try our GUIDED TOUR to get all the help you need with our top-notch resources and tools.

Mind Your Own Business!

The concept of minding your own business means that while you are grinding away at your day job, you need to be investing in your future and minding your own business. Pretty soon, you’ll be able to walk away from that day job and mind your own business full time.

The best way to do this is through the acquisition of real estate.

Let’s take a quick look at where you are losing all your money… taxes. Taxes have been around since 1913 in the U.S. (earlier in England). While the original intention was to only tax the wealthiest of the population, obviously that’s trickled down to the masses, including those in poverty.

Now, keep in mind the more money you make, the more taxes you pay. However, the wealthy know a way of getting around this-form a corporation. Corporations offer tax benefits and protect you from lawsuits. To learn more about this, talk with one of our business coaches or your attorney.

We’ve all heard the golden rule of “Pay Yourself First”.

But, many of us don’t do it. Until you learn and put this rule into effect, you won’t have any chance of getting out of the rat race. What this rule does is force you to come up with more income to pay your expenses.

There are some key areas of finance you should learn about. Taking classes is one of the best ways to do this. Here are the basics you should learn:


It pays to know how to read financial statements. For example, when acquiring businesses or assets, you need to see the company’s financial standing quickly.

Many grown adults do not know how to balance a balance sheet. But, in the long term, this knowledge will pay off for you and your business.

Investment Strategy

This skill will sharpen with experience. Talk to investors and observe how they play the game.

Market Behavior

Know the laws of Supply and Demand. No business owner can do without understanding these basic principles of the market. Bill Gates saw what people needed. Open your eyes to opportunities. Look at what sells and who buys.


Do everything you can to grow your business within legal boundaries. Know your corporate, state, and accounting laws.

Once you know these areas of finances, you can make them work for you. The rich practically invent money. First, you have to know where to find a great deal. Let’s continue with real estate. Look for houses in trouble or find the court in your area that handles foreclosed, police impound, or other real estate situations. You can either renovate and sell or rent for residual income.

So, essentially there are two main types of investors:

  1. Those who buy pre-packaged investments
  2. Those who create their own investments

You know which are the most successful. To be one of those people, you need to know what to look for and how to respond.

You must:

  1. Find a good deal other people have missed.
  2. Raise the capital needed for the transaction.
  3. Put together a svelte team to execute the plan.

There is risk involved in every acquisition. The goal is not to avoid the risk, but to respond to the risk with confidence and a steady hand.

If you need help identifying potential money-makers, where to get the capital you need, and how to put together a smart team, try our GUIDED TOUR to gain access to our resources and tools.